The Men Can't Be Saved by Ben Purkert

July 24, 2023

The Men Can't Be Saved by Ben Purkert

Seth is a junior copywriter at a large firm that specializes in branding - not logos or marketing campaigns, but brand identification (think "I'm lovin' it" or "The San Francisco Treat"). After writing a successful tag line for an obscure product, he considers himself to be a creative genius. But then an account executive that he disparaged leaves the firm, taking the company's most profitable account (that Seth also disparaged) with him. With over half of the firm' revenue gone, most of the staff is let go, including Seth. The only job he can find is as a barista, which he considers to be beneath him. With time on his hand, he is left to ponder his life: what does work do to us? who is he without his job? what does it mean to be a Jew? does he have a substance abuse problem or just an addictive personality?

What does work do to us, particularly to men? Seth is an anti-hero whose identity is tied to his job, and when he is let go from his job, he can't quite let go of it. Seth is also obsessed with other things: sex, drugs, his self-perceived brilliance. But he does become more self-aware by the end of the book, also more aware of those around him, able to see others' needs as well as his own. He is assisted in his growth journey by his friendship with an Orthodox rabbi as well as a co-worker. Humorous and a fast read. Reminded me somewhat of American Psycho, but without the violence and killing.

(I seem to be on a roll with books featuring Jewish characters - this is the third book in a row.)

Many thanks to Edelweiss and the publisher for providing an eARC for review.